Hidden goodwill is the coconut you break for a blessing when the new boy brings only cash. His good name, his family's connections, his way of settling a client's temper—that's his capital, just not in the ledger. In my firm, when young Advait joined, his uncle brought us the big hotel accounts, but the bank statement showed zero. So what? My own mother’s fish business taught me, the smell on your hands after selling is also your goodwill, even if you don't count the coins.
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