Because in perfect competition, there are so many sellers, all with identical goods, that no single firm can influence the price—it’s a price taker, bas. That’s why the demand curve is flat. But in monopolistic, every shop has a little difference, like my father’s stitching, so he has some power to change the price a bit, giving a downward sloping curve.
My own papa’s tailoring shop shows this: if he raises his price for a kurta by ten rupees, some customers might still come for his particular stitch, but others will go to Gupta ji’s shop next lane. So his demand isn’t perfectly flat, it tilts. They teach one thing in the book, but the bazaar teaches another.
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