The project asks us to apply principles like division of work to a business, and the marketing mix of product, price, place, promotion. But in my life, the most important principle is ‘esprit de corps’—unity. My father, a taxi driver, says his union’s collective bargaining is the real ‘marketing mix’ that sets his fare price, not any textbook theory. We observe his union meetings for the project, because here, management is about people standing together.
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