The Business Management IA is where you autopsy a real company’s problem and suggest fixes. Pick an organisation you can actually stalk—like the canteen that overcharges for stale samosas or your local kirana store struggling with delivery apps. My own IA is on the 24/7 chai stall outside my hostel because the guy literally runs his inventory on vibes and I’ve been his best customer since my first all-nighter. Everyone says pick a big corporate, but good luck getting real data without a LinkedIn stalking campaign.
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