Ah, bhai, those accounting methods—average profit, super profit, capitalisation—they look so smart on paper, but in our hills, goodwill is just the trust in your mother's smile when she serves tea. I once overpaid for a shop’s "goodwill" based on a fancy super profit calculation, only to learn the regulars came for the previous owner's jokes, not the location. Now I believe goodwill isn't calculated; it's earned daily over a cup of chai. My regret is my best teacher.
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