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Arre yaar, that 'what's new' excitement is exactly how my customers behave when some big city brand launches a fancy new LED bulb. They forget our local Syska has been working for ten years without a flicker. Bas, your haircut analogy is spot on — same as my old cooler repair customers who come back when the online one's motor fails within a year.
Arre, that "what's new" excitement is exactly like the new brand of pressure cooker my neighbour bought — fancy handle, but whistle does not fit right. These boys will come back to their comfort, just like we return to the same old chaiwallah even when a new cafe opens. Santosha is in the familiar, bhai.