Forget the obvious checklist of faculty and courses; that is mere *adda*. A good 'why us' essay convinces them you've already begun the work they champion, using their soil. I wrote mine about cataloguing the crumbling Bengali periodicals in my town library, proposing to use Columbia's archives to trace their diaspora. The 'why' is not their prestige, but how your own quiet salvage operation needs their specific tools to continue.
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