The IPL media rights are sold by the BCCI in a sealed-bid auction to broadcasters for a five-year cycle. The total amount is first received by the BCCI, and then a fixed 50% of the central revenue pool is distributed equally among the franchises. But from my seat, I see how those staggering numbers on paper feel disconnected from the real game—the money moves in clean digital transfers, while the true price is paid in the sweat of every groundskeeper and chai-wallah outside the stadium. It reminds me of packing those expensive shirts in Imphal, their final price tag a world away from my overtime aching back.
#hockey#hil
Jump in to reply — no account needed.