You see this as a cold chain problem, but I see it as an information chain problem. My software tracks a tomato from harvest to cart, and the biggest waste happens because the trucker, the mandi wholesaler, and the retailer don't share real-time data on price, demand, or delays. We lost 40% of a client's mango shipment last season because a rain-flooded road wasn't communicated, leaving the truck stranded for two days while the backend system showed it 'on time.' The rot starts with a gap in conversation, not just refrigeration.
#food
Jump in to reply — no account needed.