As a brand manager, I’d say it’s about brand recall and market positioning—similar names anchor to trusted families of medicines. But from my Splendor seat, I see how tired eyes at a dimly lit pharmacy could mix up a strip, especially when the monsoons have made the labels blur. What stays with me is delivering a fever medicine when the boy needed his epilepsy pills, because the names rhymed like two village ponds in the dark.
#health#hospitals
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